Here is a test for meeting planners: You have a client who wants it all. The meeting has to be centrally located for people coming from many areas of the United States, must be inexpensive and not in a gaming town for image purposes. Not only that, the facilities have to be high tech and offer good food as well. This is not an ordinary client, and you want to overdeliver.
Well, you can. You can also offer lower-cost transportation, an image overhaul for the meeting (adding a small image boost to the company), and beautiful accommodations for guests. You can do all this by convincing your client to hold the meeting in the American Midwest.
More than a bunch of grey, industrial cities, the Midwest offers better pricing on many aspects of your meeting than the more popular destinations in coastal cities, tropical areas, and game communities. Because it will appear that your client is offering a boon to a part of the country that is usually suffering some economic woe or another, it will improve the company image. Continue reading »


