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May 10

Many companies are trimming their budgets to adjust to the changing economic climate. When it is time to cut costs, the travel budget is usually one of the first items on the chopping block. For some companies, this may mean canceling travel plans altogether, but for others it simply means finding ways to stretch your corporate travel dollars and get a bigger bang for fewer bucks.

One option that has recently increased in popularity is staying close to home. When business meetings, team building activities, retreats, conferences and incentive travel take place closer to home, this can significantly cut down on transportation costs, as well as increasing attendance. However, opting for nearby destinations and venues comes with its own set of challenges, including creating excitement about the event and maintaining its appeal when you do not have an exotic location to rely on to do that for you.

Here are three ways to make your local event more appealing and create excitement among attendees:
1. Choose a unique venue. Think outside of the boardroom and opt for a museum, wild animal park, theme park or docked cruise ship.
2. Spring for better entertainment. If your budget will allow you to have a well-known headliner, this alone can make up for the lack of an exotic setting.
3. Invite an enticing guest speaker. A well-known guest speaker may or may not be more affordable than a great headliner, so check prices for both before deciding which will work better for your particular situation.

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Nov 04

Staying closer to home was the trend in this year's Incentive Travel Buyer's Handbook survey.  Although, domestic destinations such as Florida, California, Arizona, Hawaii, and Nevada are still popular, many planners are going the urban route with incentives to Washington, DC, Chicago, New York City, or regional destinations like North Carolina, Kentucky or Michigan.

The recession has hurt the travel industry, creating a buyer's market for many destinations.  Planners with a budget are being enticed with lower than average rates, "stimulus" packages, and individual attention that was often lacking in good times.

Global destinations did not fare as well as in previous years in the survey.  However, there are incentives to travel internationally, too, such as a stronger dollar, special group travel promotions, and the prospect of smaller crowds in popular cities such as Rome, Paris and London.  

The bottom line for incentive travel planners is to do your homework, and look for the bargains in destinations that will thrill your attendees.

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