It is imperative that a meeting planner have good understanding of what type of incentives will motivate the individuals employed by an organization. The travel incentives that work for one organization's employees may not always work for another. Therefore, a meeting planner has to use all of the meeting planning resources available to them when conducting business travel planning. According to some estimates, at least 10 percent of eligible trip participants chose not to take advantage of a business travel incentive because the trip was either unappealing or they experienced a timing conflict.
One way to ensure that incentive travel is appealing to the greatest number of eligible employees is for a meeting planner to do his or her homework. Simple surveys may not be adequate to determine those destinations that will truly motivate employees. A meeting planner will need to devise unique ways in which to tap into the desires of an organization's employees. Business travel incentives that seem impersonal and generic may not be appealing to the masses. Organizations need to make certain that the greatest number of their top performing employees are being rewarded through incentive travel, and a meeting planner can help organizations ensure this happens through superior planning.
