Recent research suggests that people making retail purchases are examining their expenditure more closely before making decisions. In other words, there is a lot less of the willy-nilly cash throwing that the upper-middle class to the wealthy had been guilty of for so many years during the height of their prosperity. Now these same people are looking for better value and asking themselves if they really need this or that. And now, this research shows, they are happier as well.
What this means to meeting planners and their business is not so much that you will have less of it–although that could happen and may be happening now–but that you will have to focus your attention on value as well. This focus will, of course, be on the client’s behalf, so you may end up working a little harder to bring home your bacon. Continue reading »
