The green meeting movement is in full swing and many companies are scrambling to make their meetings and corporate events as eco-friendly as possible. This can boost their public image, shows their commitment to limiting their impact on the environment and can make attendees feel good about the efforts being put forth; however, it can also mean higher pricing. In fact, the fear of significantly higher prices is one of the main reasons that other companies are not taking more steps to green their corporate meetings, events and travel. There is s a perception that going green automatically means doubling your event expenses and, while this certainly does not have to be the case, there are good reasons why some folks think this.
The problem is green gouging. Just like any new trend, there are some folks who see this as a way to make more money and are hiking up prices on organic or local food, sustainably-sourced products and other necessities for green events. Meeting and event planners should expect a slightly higher price on some environmentally-friendly items, which is completely justifiable; however, some venues are taking advantage of this opportunity to freely overcharge folks who care about their event’s impact.
Oftentimes, this can result from the fact they do not have the vendors to meet the needs of folks who need organic or locally-grown food and other essentials. This can be avoided by opting for venues that are just as committed to eco-friendly meetings as you are, and that already have established relationships with green vendors.
